What is Digital Marketing?
Digital marketing is like any other type of marketing and is a way to connect with and influence your potential customers. However, it involves the use of Digital Channels to market products or services online.
Digital platforms such as websites and applications and their digitised content such as text, audio and images are accessed and consumed by target audiences through different digital devices.
The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:
Reach People Where They Spend Their Time
With the growth of the Internet, more people are spending their time online. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors. Therefore, you need to build your online presence to reach more leads that want your products or services. People will find your business in different ways, some by searching Google, other from engaging on social media, and some customers are attracted by high-quality and informative articles, created using a content marketing process.
Your Competitors Are Already Doing It
Your customers are online, which highlights the importance of digital marketing, and many of your competitors have already taken advantage of all digital marketing has to offer. Your competitors are gaining traffic that could be yours because you’re not investing in digital marketing.
They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads. This reason in itself is one of the reasons why you should use digital marketing.
If you want your business to compete with others, you have to do what your competitors are doing and more. By neglecting digital marketing, you’re already falling behind your competition. To keep up with your competitors, you must invest in digital marketing.
You Can Target Your Ideal Audience
With digital marketing, you can target your audience who have an interest in your products or services more precisely than traditional methods. You can input important information about your audiences such as age, income and interests and use that information to shape your digital marketing campaigns. This would ensure that only the relevant people specified would see your ad. When you can better target people in your audience, you drive better results with your campaign. You’ll reach more leads that are interested in your products or services.
You Can Monitor and Optimise Your Campaigns
Whenever you run a traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can feel like you wasted money on the previous campaign.
However, digital marketing makes it easy for you to understand what’s working and where there’s an opportunity for improvement.
From the moment a prospect clicks on your ad to the customer journey from awareness to purchase, every stage can be tracked. You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more. This allows you to easily understand what’s working and where there’s an opportunity for improvement. Not only does this increase your chances of making a sale, but it also ensures that you’re doing it for the least amount of spend possible.
A Website Is Just One Part of The Puzzle
Having a modern, responsive website design is just one part of the puzzle.
You need to have a robust digital marketing strategy in place to drive relevant traffic to your website and get the most out of your investment.
You also need to consistently change your approaches and monitor the online environment as it is an ever-changing, evolutionary platform.
Large online platforms also constantly alter their algorithms, features and regulations; therefore, digital marketing approaches must be adaptable to change to achieve the best results for clients. This may seem overwhelming when understanding the multitude of tools and strategies used, but reaching out to a digital marketing agency can uncomplicate this process for you and guide you in the right direction for your business goals.
As a competent digital agency, we provide digital marketing campaigns that will drive new customers to your website. More traffic will result in more leads generated and increased brand awareness. As a leading digital marketing agency, we provide Pay Per Click advertising (PPC), search engine optimisation (SEO), social media management and content marketing. Our team of world-class designers, engineers and marketers are ready to develop solutions to bring your business to new heights.
When can I expect to see results?
It takes time to set up and optimise your campaigns – every campaign needs to run for a certain amount of time, so you have enough data to evaluate what works and what could be improved. Then it’s all about tweaking your campaigns, rerunning them for a set amount of time, evaluating the performance, then starting the cycle all over again to grow your business continuously.
While it’s possible to get great results in the first month (and many of our clients have), it generally takes between 2-3 months to hit that sweet spot in terms of ROI. If you’re working with Adstar Digital, rest assured that we don’t ever stop optimising. Our digital marketing guns are always trying to find new ways to improve your ads, so you continue to get the best return possible.