Display advertising is a type of online advertising that uses banner ads with elements such as images, audio and video to communicate an advertising message. There’s a lot to be considered when planning to run a display ad and this creates a unique opportunity for businesses to focus on their ideal audience and tailor messages to individual segments.
With the advent of ad exchanges and real-time bidding, advertisers can now choose to bid only on ad space that is relevant to them, based on the targeting criteria of the audience. In addition, the introduction of more seamless advertising techniques such as native advertising and retargeting have helped to reshape the way people are seeing and engaging with advertising material online.
Online display ads can be a phenomenal vehicle for brand advertising. Contact us to succeed with this new wave of display advertising to reach the right people and stay in front of them.