What are backlinks? Backlinks to your site, otherwise known as inbound links or incoming links occurs when any website, web page, or web directory on the internet link to your site website. Basically, if another website links to your website, that’s a backlink and is central to the process of link building. It works like…
With the days of phone books coming to an end, businesses are moving their local marketing efforts online. Not only does it make your business easier to find, but, with online directories such as Google My Business, you can reach potential customers that would otherwise have to drive by or look you up in the…
Are you looking for ways to improve your website’s Search Engine Ranking to get the edge over your competitors to grow your business and obtain new leads? The following are five strategies you can use today to boost your presence in search results. 1. Ensure your website design is user-friendly Your website itself is the…
Nowadays, investing in digital marketing is necessary for any business that wants to reach its target audience, dependent on their electronic devices to search for products or services. However, as with any form of marketing, your digital marketing performance must be monitored to detect weaknesses so that corrective actions can be taken early. This should…
Suppose you are considering jumping into the digital marketing world but do not have experience in this type of marketing. In that case, it is worthwhile to consider hiring a digital marketing consultant to assist you in your advertising endeavour. This is important because they can do a great deal to ensure that the marketing…
Most people will in this day and age will say digital marketing is the way to do. However, the answer is much more involved. Sure digital marketing is worthwhile, but it is only worthwhile as with any type of marketing if it is done well. For example, you can spend thousands of dollars on a…
